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Experts - Search Marketing

Advice and opinions, by and for marketers


Topics in Search Engine Marketing :

Paid Search Strategies
Kevin Lee

How to Get More Sales per SEM Dollar

The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective?

Paid Search Strategies
Kevin Lee

How to Replace Yahoo Paid Inclusion/Paid Placement

Six approaches to moving past paid inclusion and improving your site.

Search Engine Marketing
Erik Dafforn

How to Use Yahoo's Webmaster Tools

Five features in Yahoo's Site Explorer that should be on your radar.

Search Results
Julie Batten

ROI Is the New Ranking

If you want to maximize your SEO, you need strong metrics. Here are some to consider.

Paid Search Strategies
Kevin Lee

Taking Advantage of Google's Local Business Listings

For search marketers, measuring profitability and response in Local Listings will require a bit of a change in mindset from what they might currently be doing.

Archive

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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